Tesco is an online international company that deals with the sales of electrical appliances, groceries and general merchandise. Tesco has its headquarters located in England and the United kingdom. With their rate in profit making, they are ranked the 3rd largest retailer.
Tesco is ranked 10th position when measured in terms of revenue generated compared to other retailers. It also claims to have shopping outlets in more than 10 countries from Europe to Asia. They are proudly the best-rated retailers in terms of grocery shopping in the United Kingdom.
Tesco started extending their business towards the sales of other products which includes the sales of books, electrical appliances, toys, fuel products, gas etc.
In the early 90s they successfully increased themselves from the level of being a retailer of the down market to one that has the ability to reach across many sets of customers. This upgrade was a success and sparked a very high increase in their total number of stores at their disposal in the mid-90s.
Tescos Marketing Strategies
A company cannot survive without marketing its information about the products and services that they rendered to the general public. Advertisement and marketing do not actually mean the same thing, it should be noted that any form of advertising is just one of the numerous ways of marketing, whichever way the advert is made. The strategies used by Tesco to market their products are discussed below:
It should not be a new thing, as advertisements are one of the most common influential ways of introducing your products to customers and consumers. The company makes deep use of written and printed material works for their advertisements. With the use of advertisement, it has yielded a good increase in the marketing of many products by several companies.
It should also be noted that even though the company has drastically reduced the size of their budget allocated for adverts, they still try with the use of the printed materials because of the lasting impact the materials have had on their grocery industry.
Another strategy used by Tesco is Sales Promotion.
Different types of sales promotion are used to play important roles in marketing Tesco products and services. They help to speed up the sales through appealing and introduction of promos like:
Giving of Free Gifts
The company usually offers exciting promos that enable customers to get free take-away gifts whenever they shop with them. The buy one and get one free promo is usually done to boost the sales of their products, especially during the festive seasons. Those promos are done hand in hand with the manufacturers, who place and adverts regarding these promos on their stickers or product cover and wrappers.
Use of Club Cards
With the use of club cards; customers are able to earn themselves several free vouchers from saving up points all throughout the year while shopping with Tesco companies. This has encouraged people to shop for more as they know all about the salivating results awaiting them by the end of the year.