How to Effectively Use Facebook Ads Manager

Facebook has grown to become one of the biggest social platforms so much so that more than 1.5 billion people use Facebook daily. This is probably why advertising on Facebook skyrocketed when it was launched. Facebook advertising helps you grow your business at a lower budget than traditional advertising.

Facebook Ads Manager helps you create, edit and also analyze your paid promotional Facebook Campaign. With Facebook Ads Manager, creating and monitoring ads campaign on Facebook and Instagram just got easier.

Related: How to Recover Disable Facebook Account


Facebook Ads Manager offers a lot of advantages like allowing you to edit ads and campaigns easily.

Facebook Ads Manager also allows you to manage your various campaigns on facebook and Instagram at the same time. It also offers you the choice of customizing your audience, location and so much more.

With Facebook Ads Manager, you can tailor your ads and campaigns to suit your budget.


To create a campaign on Facebook Ads Manager, click +create under the campaign tab, it is located at the top left corner.

Next, it asks you to pick between Guided Creation and Quick Creation. For the sake of this article, we’ll be focusing on Guided Creation which is best for new Marketers.

Once you click on Guided Creation, it asks you to pick an objective for your campaign. Facebook Ads Manager offers you a list of objectives which includes: Brand Awareness, Reach, App Installs, Traffic, Engagement, Video Views, Lead Generation, Conversion, Catalog Sales, Messages and Store Traffic.

Simply pick the objectives important to your ad campaign because whatever your choice is determines how Facebook optimizes your campaign.

After choosing an objective, its important to give your campaign a name. Your objective could serve as a campaign name or you could create a name for your campaign to keep track of it easily when you run more campaigns. You could decide to also add website, target audience, location and too much more to your campaign name.

Next, you need to set up your target audience, you could choose to create a new audience or use a saved audience.

If you choose to create a new audience, you could pick a custom audience or set your target audience based on location, age, gender, language, behaviours, connection and more.

As you customize your target audience, Facebook tells you if your audience is just right, too small or too big. After this, you get to pick your Ad placement, Facebook Ads Manager offers automatic placement which includes placement that will give your ad best results or you can edit your placements and choose which places you want it to appear and where you are not interested in.

Next you can set up your campaign budget based on cost by click (CPC) or cost by impression (CPI), your cost is determined by your placements. You can also choose between daily budget which allows you set a daily budget for your campaign or a lifetime budget which allows you set a lifetime budget.

After setting your budget, setting up your Facebook Ads is the final step on your campaign creation journey.

To create an ad, you need to pick an ad format. Ads manager offers carousel, single image or video and collection. After this, the steps become fairly easy.

You choose your picture or pictures as the case may be, payment options, ad copy and finally click the confirm button. Bam! You’re all set up.


Facebook Ads Manager is Facebook’s best gift to marketers as it allows you manage, create, and edit ads on Facebook, Messenger and Instagram at the same time and as this article has shown you, using Facebook Ads Manager is quite breezy.

Any question or comment can be directed to us via the comment section below and we’ll get back to you as soon as we can.

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