98% of Facebook total revenue comes from ads!, Shockingly, Facebook has evolved from zero to a massive platform for businesses, entrepreneurs, professionals and organizations and it has given rise to the level of exposure and identification at a very affordable price. Mark Zuckerberg was even clueless about the effective way to make money off Facebook, as he was initially reluctant to use advertisements on the website. To understand Facebook’s monetization models, you should read this article until the very end.
Ways Facebook make money ;

Facebook makes money through Advertisement
Facebook generates over half a billion each year, the majority of which comes from advertising platform which started in 2013 and begins to boom in 2014. Facebook initially disapprove the idea of allowing ads on the news feed, but now they remained on the right-hand side of the page.

The largest and the most important source of Facebook’s revenue is the company’s self-serve advertising. This feature enables anyone to put up ads on Facebook, self-serve advertising platform uses granular targeting features to its advantage. Businesses owners such as vendors, restaurants and others are also responsible for a huge amount of Facebook’s revenue generated by using the self-serve advertising platform.

Facebook also uses engagement ads which are targeted to large brand advertisers. These ads are also shown to users on the right side of all pages and can be targeted to users according to age, sex, location, etc. So that it can reach the right audiences.

Facebook offers targeted Advertisement deals mostly to companies or organization who wants to point in on a particular specification on their audience, for instance, pet lovers, fashion lovers and many more. This feature enables you to target your ads to a broader group of people based on their religion, hobbies, location, political preference and more
Video ads allow you to create an advert for your product, service or brand using a video. You can create video ads in Ads Manager or boost a post from a Facebook Page that has a video. It plays in the videos people watch and also reach people where they share ideas and inspiration.

Some info About Facebook ads.

*Facebook ads belong to one of two categories which are Sponsor Ads (voice of the company)or Sponsored stories (voice of the consumer).
*Ads can emerge in News Feed on desktop, News Feed on mobile, and in the right-hand side of Facebook on your desktop.
*Ad content is usually paired with news about social actions that your friends have taken, for instance, clicking like on a page.

To know more about Facebook ads, check out their official page;

*Your friends might always see news about the social actions you’ve taken in Facebook ads. This news will only be shown to your confirmed friends and can adhere to applicable privacy settings you’ve set for your account. If Facebook is going to use your photo, it is your profile photo and not a photograph from your photo albums.

  1. Facebook makes money through Facebook game.
    This feature allows Facebook Streamers to start live stream gameplay. Facebook game has not been a major source of income despite recorded 153,000 active streamers in 2019. However, Facebook assesses Facebook Gaming to be a vital part of its video ecosystem, Improving these platforms could help Facebook lock in more viewers.
  2. Facebook makes money through Data generation.
    Approximately 3% in revenue earned from user-based data generation and direct business payments, Facebook ads have been the most effective way of generating revenue.


Facebook largest revenues come from advertising. This platform is one of the most visited websites in the world, it uses users data to its advantage.

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