Facebook Shop – How to Shop on Facebook | Facebook Online Shop

Facebook Shops is expected to roll out to every merchant in the next few months, but you can get a head start by adding a Facebook channel on Shopify. Keep reading to learn how to set it up and how you can sync your existing products through the channel so you can customize your Facebook Shop once it becomes available.

Facebook Shop - How to Shop on Facebook | Facebook Online Shop

Facebook also said that in the future customers will be able to view a business’ Facebook store and buy products right within a chat in these communication channels. Meaning you’ll get more opportunities to make sales via upselling and cross-selling.

As people are being ordered to stay at home, they are having a hard time staying open and making enough money to stay in business. Small businesses typically struggle to move their business online, and right now, many of them are worried about the state of their storefronts. 

Facebook Shopify

And with Shopify’s integration, your inventory and items will stay in perfect sync with your ecommerce store, so you can manage your business from one place while providing an omnichannel customer experience.  

Product checkout will also be powered by Shopify for store owners, with the company also offering Instagram Checkout to some merchants experimenting with the new feature.

How to Set Up a Traditional Facebook Shop Directly 

  • In this section, we’ll work through how to set up and manage a Facebook store using only the platform itself.
  • Again, if you don’t yet have one, make sure to set up a Facebook business page before continuing.
  • Okay, let’s jump in.

Step 1: Add the “Shop” Tab

  • Navigate to your Facebook page and click “Settings.”
  • You’ll then be presented with a huge menu of Facebook page options. Now, click “Templates and tabs” so that we can add the Facebook shop tab.
  • This will show you all of the tabs you’re currently using. Scroll to the bottom of the list and click “Add a Tab.”
  • Now, find “Shop” and click “Add Tab.”This will add the shop tab to your Facebook page.
  • If you’d like to rearrange the order of your tabs, just click the three horizontal lines and drag your tabs into your preferred arrangement.
  • However, when doing this, make sure that your shop tab is in the top three. This will ensure that it’s still visible when your tab list is shortened by the “See more” link.

Step 2: Configure Your Facebook Shop Tab

  • If your shop tab isn’t displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure the “Show Shop tab” is on.
  • Once you’ve done this, head back to your Facebook page and click on “Shop.”
  • To continue, you must agree to Facebook’s Seller’s Terms and Policies.
  • Make sure to read these through before agreeing and clicking “Continue.”
  • Next, Facebook will ask you how you’d like people to purchase products from your shop.
  • Anywhere outside of the U.S. has two options: “Message to buy,” or “Checkout on another website.”
  • If you live in the U.S. you’ll also be given the option to accept payments directly from your Facebook page by linking your bank or Stripe account. (Click here to learn how to do this.)
  • Once you’ve chosen your payment method, it’s time to add products to your Facebook shop!

Step 3: Add Products to Your Facebook Shop

  • To start, head to your Facebook shop tab and click “Add Product.”
  • Next, upload your product photos and videos. Then, type in your product name, price, and include a compelling product description.
  • In this example, I opted to send buyers to a website to complete their purchase, so I would need to add the website’s URL for this specific product.
  • Now, Facebook has detailed guidelines and recommendations for product listings. Let’s take a quick look at some of the most important points.
  • After publishing your shop, you’ll also be able to customize it as well as curate product collections directly inside Facebook and Instagram.

Step 4: Manage Your Products and Orders

  • To manage your products and orders, click the “Publishing Tools” tab at the top of your Facebook page, and click “Shop” near the bottom of the sidebar menu.
  • If you’re based in the U.S. and opted to allow users to checkout on Facebook, you’ll get a notification each time you receive a new order.
  • You also have an additional tab under the “Shop” menu to manage your orders.
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