While most digital marketers are trying to get all possible tools to their auto-marketing system up and running, one of the most important questions they are faced with is how to effectively use Facebook marketing to drive growth and revenue. Facebook can boast of 2.5 billion active users monthly, so tell me, why shouldn’t it be a platform for marketing. Facebook broadens it’s objective from just connecting with friends and sharing content on the platform to an effective arena for businesses.
Facebook Marketplace is an online shopping platform for Facebook users. Buyers on the Facebook marketplace can connect with sellers on the Facebook marketplace and vice-versa in their locality.
The Facebook marketplace is available in over 70 countries and more than 800 million people use this platform to purchase their items. Facebook marketplace works in two ways for a business owner, you can either list your products for sale on Facebook Marketplace at no cost and advertise your store or items on Marketplace to reach more people, or you can create a paid advert to on Facebook marketplace for shoppers to see without listing items for sales or creating a shop
It was made into a platform where users can create personal profiles and also pages for any kind of legal businesses to present their image to the world, captivate and interact with clients, market themselves to potential customers through different features built for business on Facebook such as self-promotion and many more. Facebook business is designed to help businesses attract customers, build lasting relationships with customers, to reach their specific goals.
• Ways to Use Facebook for Marketing
Companies, organizations, institutions, corporations, firm, and many more who aims at developing a fan base for their brand or product connect with people on Facebook to build connections that matter. There are several ways to use Facebook as a piece of marketing machinery for your business.
How to Make Use of Facebook Marketplace Page
- it is more like a home for your business where you can state every detail about your business such as your products/brand, price, customers care contact, physical location, promo, and many more.
- Facebook page is really fundamental for businesses, It is designed to present your existence to the world.
- People can easily find out about you and connect with you via your business page.
- This certainly helps to build a lasting impression and relationships with the right people.
- Facebook page attracts fans and followers. You can share the link to your Facebook page with friends, acquaintances, every other place online, and you can also link people to your business website via your Facebook page.
Facebook ads enable businesses to market their products, services, or brand to two billion people on Facebook every month. No doubt, potential customers are present on Facebook, you can easily connect with them by running targeted Facebook ads. Facebook ads are designed to proactively reach new customers and capture the attention of the right audience and prompt action through self-serve tools and give you analytics reports that track the performance of each ad.
The Facebook groups are great when it comes to networking, there are several Facebook groups created for different purposes, industries, professions, and many more. A business owner should consider joining a Facebook group that is related to the business. Ensure to be active and be professional when contributing to the group, do not make your contributions all about selling your product or services. Contribute genuinely so as to make connections that matter. If you can’t find a befitting Facebook Group, you can create yours and manage it professionally.
It is important for business owners to know the difference between Facebook ads formats and Facebook ad’s objective before running ads so as to achieve success. Facebook ads objectives can be simply referred to as your goals, what you want from the ad you’re about to run, these objectives include Awareness, Consideration, and Conversions
Facebook Ad Formats is described as the way your ads are presented. These formats include Video as, Photo, Slideshow, Carousel, Dynamic Product Ads, Lead Form Ads.