People believe what support the vision of a company and help shape its culture are its underlying core values. They are the principles, beliefs and philosophies that portray the company’s identity.

Facebook as a community professed its own core value on which the foundation of the gaint social platform is laid. In Mark Zukerburg words, ” Facebook’s mission is to give people the power to build community and bring the world closer together. As our company grows we have 5 strong values that guide the way we work and the decision we make each day to help acheive our mission”.
Facebook CEO and cofounder Mark Zuckerberg express his fluff-free approach to company values. As he explains during a recent episode of the podcast Masters of Scale, he abides by an easy , actionable definition: To identify your company values, ask, What are you willing to give up?. Below are the facebook core values;

*Be Bold:
To achieve greater things bigger risk are needed to be taken. Oh yeah, mistake are bound to happen, we’re likely to fail or lose hope but the greastest risk is to take no risk. So far, Facebook has taken so many risk to keep Facebook alive. Different features such as people you may know, facebook event, facebook job, facebook news feed,facebook ad, facebook Marketplace and many more are as a result of making bold decision. these features has added more value to facebook. Boldness is a trait we must master to create greater opportunity for ourselves.

*Focus on Impact
To have a marked effect, focus on solving greater problems. Break grounds with new ideas, spearhead new concept, become a trailblazer, keep people informed and have impact on them. Facebook have impact on its users, many are making money from the website without being charge.

*Move Fast
There ia an adage which says, Speed is the ability to take a decision in few seconds,You have to be fast on your feet and adaptive or else a strategy is useless. Facebook as several competitor, Speed is one of the advantage they have over other competiton.

*Be Open
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

*Build Social Value
Social value add benefit to organizations and not only to them but also to society and the economy at large. Every organization should focus on how they can secure a greater economic, social and environmental benefit.
it is expected of everyone at Facebook to focus on how to build real value for the world as a whole in everything they do since Facebook was created to make the entire world more open, connected and not just to build a company.

Unfortunately, many organizations focus mostly on the technical competencies but often forget the underlying competencies that make their companies run smoothly. company values have a great impact on all the aspects of your business, your sales, marketing your customer service and your employer brand. company core values drive your business and help everyone in the organization reach the well-defined goals of the company.

Importance of setting core values
*Attract new clients who have similar values
*Help your clients understand what your company stands for
*Help employees make better decisions
*Improve employee communication
*Improve employee motivation and engagement
*Attract and retain top talent at your company

Also see https://techyrevs.com/are-facebook-ads-worth-it/