You are a business owner and use Facebook business (that is you have a Facebook page you use for business) then you should be using Facebook business manager; it is an important tool that keeps your Facebook business assets organized, safe and centralized.
Maybe you have heard about the Facebook manager and you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news. We will explain to you how to use and setup Facebook manager
But first let’s know what Facebook business manager all about is.
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What is Facebook Business Manager?
Let’s look at Facebook’s definition:
We simply say that Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors. It also serves as a one-stop shop to manage business tools, business assets and employee access to these assets.
In simpler terms, it’s the place to manage all of your Facebook marketing and advertising activities. It’s also a platform where you can control multiple users’ access to additional resources like your Instagram account and product catalogs.
Key Advantage of Facebook Business Manager
The Facebook business manager keeps your business activities separate from your profile, so you don’t have to worry about posting in the wrong place (or getting distracted by unwanted posts when you’re trying to work).
It’s the one centralized place to track Facebook ads (adverts), with well-detailed reports that show how your ads are doing. It allows you to give customers, partners, and agencies access to your pages and ads, without handing over ownership of the assets.
Workers don’t see your personal Facebook information—just your name, work email, and pages and ad accounts. Now that you understand what Facebook manager is all about and why you might want to use Facebook Business Manager, let’s get you set up.
Setting up a Facebook business manager
First, having a personal Facebook profile, is important in setting up a Facebook business manager, if you do not have a personal account, creating that profile is your first step. Next, you need to set up a separate Facebook page for your business. After all, these are satisfied, you can create a Business Manager account that allows you to run ads for your page.
Step 1. Create a Facebook Business Manager account
- Go to business.Facebook.com and select the big blue Create Account button in the top right.
- Enter your business name, your name, and the business email address you want to use to manage your Facebook Business Manager account, then select Next.
- Enter your business details, here you will need to specify whether you’ll use the Business Manager account to promote your own business, or for other businesses. When you’re finished, select Submit.
- Check your email for a message, within the message select Confirm Now.
Step 2. Include your Facebook business page(s)
In this window, you have different choices. You can also add an existing Facebook business page or create a new one that is if you want. However, if you manage Facebook pages for clients or other businesses, you can also request access to someone else’s page.
To add your Facebook page to Facebook Business Manager, from the Manager dashboard, click Add Page. Then, in the pop-up box, click Add Page again.
Input your page name and submit
Step 3. Include your Facebook ad account(s)
Next, you need to include your Facebook ad account. On the Manager home screen, select the Add Ad Account button.
From here, you can either add an existing ad account or simply just create a new ad account.
Step 4: Add the people who help you manage your Facebook assets
Keeping on top of your Facebook marketing can be a tedious job, and you may not want to do it alone. Facebook Business Manager allows you to add co-workers or team members, this might be employees, freelance contractors, or business partners, so you can have a whole group of people in one place working on your Facebook business page and ad campaigns. Here’s how to add up your team.
- From your Manager dashboard, click Add people.
- A pop-up box will show, in it, enter the business email address of a team member you want to add.
You can choose whether to give these individuals limited account access (select Employee access) or full access (select Admin access). Then select Next.
Step 5: Add your Instagram account
Now that you’ve got the first steps set up, you can integrate your Instagram account to Facebook Business Manager as well.
- From your Manager dashboard, select Business Settings at the top right.
- In the column by the left, select Instagram Accounts, then choose Add. In the pop-up box, enter your Instagram login information and select Login.
Step 6: Set up Facebook Pixels
First what’s Facebook Pixel? In a simple version, it’s a small code that Facebook produces for you. When this code is placed on your website, you get access to information that allows you to track conversions, optimize Facebook ads, build targeted audiences for your ads, and remarket to leads.
Setting up your Facebook pixel right away is recommended, even if you’re not ready to post your first ad campaign yet because the information it provides will be valuable when you are ready to start advertising.
- From your Manager dashboard, select Business Settings.
- In the column by the left, click on the Data Sources menu and choose Pixels, then select Add.
Step 7. Boost your account security
One great advantage of using Facebook Business Manager is that it offers extra security for your business assets.
- From your Manager dashboard, select Business Settings.
- In the column by the left, select Security Center.
- Create a two-factor authentication. Choosing as Required for Everyone offers the highest security.
Now that your ad account is set up and your pixels are in place, it’s time to launch your first Facebook ad.
Step 8: Set-up your first ad
- From your Manager dashboard, select Business Manager on the top left.
- Under the Advertise tab, choose Ads Manager, then select the green Create button.
- Choose your campaign objective, target audience, choose your budget and schedule and select your specific ad types and placements.
And that’s it! With the small amount of effort, you’ve got everything organized in one spot, and you’re all set up to use Facebook Business Manager to make the most of your Facebook ads and marketing efforts.