Welcome! My wide guess is that you’re about to promote that promising product of yours on your facebook page and you’re here wondering, looking for assurance, asking “Are Facebook ads worth it?” This is a million dollars question businesses have been asking. Social media has evolved from nothing to a massive platform for businesses, entrepreneurs, professionals and organizations and it has given rise to the level of exposure and identification at a very reasonable price.
Facebook advertising created by a business on Facebook that’s served to a Facebook audience based on user activity, demographic and profile information, device use information and off-Facebook activity brands connect with the ideal target audience(s) who are most likely interested in their content and will engage with their products and services, leading to a sale.
Facebook Advertising has gone through different Stage of development over the years, ranking above Google ads and traditional media advertising. It has established to work for both Businesses to Consumer and Businesses to Businesses leading to huge amounts of achievement in their marketing results after using Facebook ads.
STATISTICS THAT PROVES FACEBOOK ADS ARE WORTH IT.
Numbers don’t lie so here they are:
There are more than two billion active Facebook users around the world, making a company’s odds of reaching and connecting with its clients’ ideal audience quite high.
On average, Facebook users spend 35 minutes a day on the network, that’s the second-highest amount of time spent on any social media platform
22% of the world’s population is made up of active Facebook accounts, altogether 75% of women and 63% of men are Facebook users.
76% of users look for intriguing content on Facebook and this act on Facebook has increased by 57% since 2014.
66% of social media users log on to learn more about current products and services.
A 2015 study found that 52% of consumers decisions when making both online and offline purchasing are influenced by Facebook
The average cost per thousand impressions (CPM) for Facebook ads is around $7.29 versus upwards of $35 for television commercials.
73% of people Facebook for professional purposes, Facebook is very useful in the Businesses to Businesses realm.
96% of social media marketers consider Facebook to be the most effective social media advertising platform, Facebook’s hyper-targeted Custom Audiences feature makes ads very effective.
BASIC STEPS TO FOLLOW TO MAKE YOUR FACEBOOK ADS EFFECTIVE
- Set your goals: what are you set to achieve, brand awareness, increase website traffic, gain leads? Once you have clarified your goals, you can adjust your Facebook marketing strategy accordingly.
*know your target audience: Facebook ads are not worth it if you aren’t reaching the right people. Find out the categories of people who have the potential of patronising you, then you can use Facebook ads manager to build your customers audience
*Set your budget: Determine the amount you want to spend on your ad campaign.
*Plan a creative content: Apply creativity when working on your content and it is advisable to plan ahead of time and be consistent
- Program an engaging ad content: Put in your best when working on the ads you want to show your audience, do not use unclear images, be creative and consistent.